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Twitter: Can’t Beat the Tweet

June 12, 2009 | by Marist Poll

Even if you don’t use Twitter, you’ve probably been inundated with news about the social networking site. That’s because the sharp minds behind Twitter managed to create a perfect media storm. Not only does their product have an insanely catchy name — isn’t it fun to say “Twitter” and “tweet”? — but it also provides mainstream media outlets with another way to reach an audience whose technology I.Q. is growing every day (Pebbles and Pundits also has a Twitter account). As a result, talking heads have been giving Twitter endless free publicity, promoting their own Twitter accounts and cracking each other up with Twitter-related banter (in a much-publicized gaffe on “The Today Show,” Stephen Colbert rendered Meredith Vieira speechless when he attempted to coin the past-tense variation of “tweet”).

Jared Goldman

Personally, I was skeptical when I first heard about Twitter. After the ascent of Facebook, MySpace, and many other social networking sites, why did the world need another one? What’s more, Twitter only allows messages of up to 140 characters in length. How much significance could be conveyed in a sentence or two? Twitter struck me as another nail in the coffin of the average American’s attention span.

A recent Marist poll suggests that, despite all the publicity, many people may share my skepticism — only 6% of Americans have personal Twitter accounts. Moreover, a study by Nielsen found that a majority of Twitter users stop tweeting a month after signing up. Is it possible that Twitter is a passing fad?

That’s doubtful. The aforementioned Nielsen study caused such a fervor among Twitter users that an addendum was posted acknowledging their complaints (though not retracting the original findings). Comscore, a company that measures consumers’ surfing habits, awarded Twitter the fastest-growing property title for the month of March; in April, Twitter surpassed The New York Times and the Wall Street Journal in unique visits. While Twitter may not be able to maintain its astronomical growth rate — a 1382% boost in unique visitors from February 2008 to February 2009, according to Nielsen — it seems to have become a staple in the lives of many people who use it to trade information and stay in touch.

You may be wondering, “What about money? Even though Twitter is popular, that doesn’t mean it’s generating any revenue — which means it may not be sustainable.” That’s a good point, but Twitter doesn’t appear to be stressing over finances. In November, its owners rebuffed Facebook after the social networking rival offered to take over Twitter for stock worth $500 million. And, on the web site, Twitter claims that it’s more interested in improving its service than boosting its bottom line. Meanwhile, speculation abounds over potential revenue streams with one possibility being the sale of commercial accounts to businesses. One can imagine the benefit a company might draw if it can find out, via Twitter, who’s tweeting about their product, who else is receiving those tweets, and what, specifically, those people need in terms of customer care or innovation. What’s more, some of that information can be found on a real-time basis, which could help inform business decisions that need to be made sooner rather than later. Recently, the ability of Twitter’s search engine to deliver data in real time earned praise from no less than an online eminence — the co-founder of Google.

In other words, thanks to shrewd marketing and cutting-edge technology, Twitter appears to have built a sturdy nest in the tree of online media. For Twitter die-hards, that’s great news. For the rest of us, it means enduring a lot more Twitter hype — or joining the growing ranks of tweeters.

6/12: Keeping In Touch Online

Paterson Could Be Casualty of Albany Political Coup

June 9, 2009 | by Marist Poll

By Dr. Lee M. Miringoff

Just as Governor Paterson was trying to dig out in Albany, is the GOP Senate takeover yet another shovel of dirt on his political grave? The most recent Marist Poll in New York State found that only 20% of voters statewide think Governor Paterson is changing the way things work in Albany for the better. Now, the page on Albany politics has turned from dysfunction to chaos bringing to a standstill the Governor’s attempts to score a few legislative points (he needs many) in the closing days of the session. Instead, the governor must now deal with a hostile turnover in Senate leadership, committee power, and changing staffs which accompany such an upheaval.

Lee Miringoff

The matter is made more complicated for the governor, because for better or worse, as chief executive officer, he is the face of good and bad coming out of Albany. Dean Skelos and Malcolm Smith aren’t exactly household names.

So, what’s an unpopular, unelected governor to do? In the short run, Governor Paterson can respond aggressively to the political coup. He can try to bank on the huge numbers advantage Democrats enjoy statewide and call it a partisan power grab if he likes. But, with the often used words of “reform” and “transparency” bouncing around the capitol corridors once again (didn’t Eliot Spitzer promise not too long ago to change things in Albany from day one?), the likely immediate result of the political coup is gridlock. It’s hard to imagine how the governor can really benefit.

Governor Paterson takes a 19% approval rating into this leadership crisis. To have any chance of restoring his political standing he needs to emphasize issues ahead of political gain in his public pitter-patter. This would involve developing and advancing any semblance of an economic development theme. Tie his fortunes to the president’s stimulus plan. To unearth an effective economic program while others are pursuing power politics as usual might stop his political slide and get him out from under this current crisis. Will this work? It’s certainly a long shot, but what is his choice at this point?

6/5: Makeup for Summer

June 5, 2009 | by Mary Griffith

What are the hottest makeup trends for summer, and how can you incorporate them into your every day look? Celebrity Makeup Artist Vincenza Carovillano offers her tips in an interview with The Marist Poll’s Mary Azzoli. Read the transcript below.

Mary
So, Vincenza, let’s just get right down to it. The Marist Poll recently asked Americans how often they wear make-up, and 56% of the entire population, both men and women, say they never wear make-up; but when we look at just women, only 19% say they never wear make-up. Does this surprise you?

Vincenza
Wait, only 19% never wear make-up?

Mary
19% of women say they never wear make-up. So, does that surprise you?

Vincenza
No.

Mary
Why not?

Vincenza
Because… So, that would mean… Because, I think most women feel good wearing make-up and even though people think… Even natural because even to look natural, you have to wear make-up, and it makes us feel good. You put your best face forward, so make-up is powerful and makes you feel positive and when you look good, you feel good.

Mary
Great. So, when it comes to beauty and fashion, we always talk about seasonal trends. So, what are some of the upcoming make-up trends for the summer?

Vincenza
Well, the hottest make-up trends now, I like to call it, “The Tropical Getaway,” because when I go to the stores and I research it, it’s like fantasy make-up. So, we want fantasy, honestly, with everything – – the stress of recession and everything that’s going on in life. It’s affecting everyone. So, in beauty, the colors are very much tropical, like bright aquas. It’s bolder, brighter colors, because they just make you feel better, a lot of glimmer, sparkle, dewy. So, if you add that into your make-up, it’s a good, easy way to just make yourself feel better by putting color into the make-up.

Mary
You know, you did bring up the recession, and you said that is reflected a little bit in terms of the color. So, how else are we seeing the make-up industry or make-up trends impacted, if in any way, by the current economic situation?

Vincenza
Well, definitely, I mean retail stores are definitely not doing as well as they were. I can see that. A lot of the drugstore brands like Maybelline, Revlon, Max Factor, have really upped their products with like the hottest new colors and trends. I mean you can get anything now [in the] drugstore. What I recommend doing honestly, even for us, like even our budget for make-up personally has gone down. So, we go see what the hottest new thing is and then we match it with a brand that’s less expensive. So, you can still get the look but you don’t have to buy the expensive YSL, Dior; you just match it, go see what’s new and happening and then go to the drugstore and match it with something that you can afford.

Mary
So, are you saying that professionals too are now kind of moving toward less expensive brands?

Vincenza
Yes, yes. I mean I, full-time; I’m at truTV, and our budget has gone down, and everyone’s affected by it because we don’t… One thing that I would never skimp on is foundation but color, lip gloss, it’s seasonal. You can have fun. I mean you don’t have to spend a lot of money on a cherry lip gloss. We could go to Maybelline, and they’ll have a cherry lip gloss. Then, you’re done with it in two months. So, definitely, it has affected everyone, all of us. If you can’t afford that, then go see… Research what’s happening, and the stores will always tell you. If you go into any of the great department stores, they always have the newest hottest things, and then go match it up with something you can afford to buy.

Mary
Okay. Many times we see trends in magazines, and they can be overpowering, maybe a little bit too much for the office. So, how can the average person incorporate some of these latest and greatest trends into their everyday look without going over that top?

Vincenza
I love it. When… I say it now honestly, Mary, that it’s like a Crayola box like when we did runway. I felt like it was a Crayola box: lime green on the eyes, pink on the lips, fuschia, red. I mean it was like great on the runway but not for life. So, the best thing to do is take one thing. So, if you like to pop the eyes… I love an aqua liner, so I do a nice bronzy natural make-up and then I put a turquoise eyeliner on instead of black; and it gives me that pop. I feel bold and fun, so it’s like… If you can picture that Crayola box, pick the one color and one area, either the lip or the eye, and just pop it there. You can’t do the whole runway. You’ve got to take one thing out of that, which feature you want to pop and you want to have fun with and focus on that, not everything. If you’re doing bold… Bold red lips are really in now, too. So, you’re not going to do dramatic eyes and bold red lips. Keep the eyes soft, maybe just clean black liner and then bold red lips, tone it down.

Mary
And, Vincenza, should age influence your use of these trends?

Vincenza
No. Make-up is fun. I’m so — love to break the rules. I think age influences more like in foundation and powders and dewiness. The skin should look fresh and dewy. I think that’s more affected by foundation. I mean, of course, I don’t know. I wouldn’t put lime green eye shadow on my 69-year-old mother. You know what I mean? So, I mean the younger you are, the more you could do real fun, trendy colors and that… But, it depends on the person. You know, we meet some very interesting people and who’s to tell them, and especially in fashion, that they can’t wear something bold. So, I don’t think so. I don’t think age has any soul about who you are and how you want to express yourself.

Mary
You also brought up the “rules”. Are there any hard and fast rules when it comes to applying make-up, when it comes to the types of colors you use? Talk to me a little bit about the “rules.”

Vincenza
The rules, I mean for me personally or maybe I don’t know if it’s rules, mistakes, or my pet peeves, are foundation, matching skin tone. Now we see… For me and my talent and my celebrities, the talent that I do, summer hopefully is coming, so foundation color changes. As the skin gets darker, the foundation has to change. You can’t wear the winter foundation. If you really look at women, most of them are always wearing the wrong color foundation. There’s that cut on the chin. It doesn’t match. Their neck and their body looks like it’s detached. I mean so if there’s any rule, I mean I’d rather see women not wear it, than like have different color skin or the wrong foundation color. With season, you have to change it just the way you would change your boots to flip-flops. It’s the same that you would change your foundation.

Mary
I know that a lot of times you can go to the store and you can be really overwhelmed by the selection of even foundation colors. So how can you, or the average person, make sure that she buys the correct foundation for her skin tone?

Vincenza
I would definitely… You have to test it to your body or look at your chest, look at your arm, not necessarily just the face because the face is a different color. Most women… I’m an advocate for sunscreen, so my face is always lighter than the rest of my body, but I love to tan. So, I match my face to my body, even though it may look like it’s wrong; but then when it’s on, it’s right. So, you have to really… I would recommend going to… That’s one thing I would recommend spending money or find out going to someone what tone you should be wearing. Are you warm? Are you pink? Are you cool? So you have a good match; and once you find it, you should stay with it. Foundations, that one staple product that you don’t go look for the new thing that’s happening. If you found the right color and the right texture, you should stay with it.

Mary
Are there any other mistakes that you see people make in terms of their make-up?

Vincenza
I would say make-up, applying blush. A lot of times towards the end of the ear where it’s not on the apple of the face, I like to see like where we would naturally blush; a lot of times women put it towards the back of their face towards… Like if you picture the ear versus on the apple where you’re smiling and you naturally would blush. If you had a glass of wine and you looked in the mirror and you got all flushed, that’s where blush should be. If you look at a natural little child and the way they’re happy and blushing, well most women… Or the colors too, Mary, people wear brown blush. Who blushes brown? I mean even bronzers should be golden, and blushes should always be rosy colored and should be… If anything, you could get really cheeky and do something that looks very blushed but no one blushes brown or those kind of tones. I mean that’s a contour color but that’s not something that women really need to do in life. So, on the apple, keep it rosy, keep it to the color that you would naturally. Then just look in the mirror, smile, and pop it on those apples.

Mary
I have one more question for you. Women aren’t necessarily the only ones who wear make-up. In our poll that we talked about earlier, 97% of men say they never wear make-up; yet a very slim proportion of men, 3%, say they do wear make-up at some point, whether it be going out for work or with their friends or for special occasions.

Vincenza
I love it!

Mary
As a celebrity make-up artist, I would imagine that you have to advise your male clients on how to wear make-up appropriately. So, if there are men out there who do wear make-up or who want to wear make-up, what advice do you have for them and what would you tell them?

Vincenza
I love it! I say that real men wear make-up, number one, I love it. Yes, we do make-up on all the men and the same with them. Most of the time, men should bronze the skin. If they’re putting on make-up, it should be either for a blemish and powder. A lot of times, they’re very shiny, like the most distracting… Even in life, I mean I love to do weddings and stuff, and I beg the grooms to let me powder them because that shine looks like sweat. It just looks terrible so I would say powder would be fabulous. It would give a smoother look to the skin and it takes down that shine. Then also with discoloration, so if there’s any one product, I would probably say concealer and powder for a man.

Mary
Are there products specifically made for men and men’s skin types?

Vincenza
Not really, honestly. I don’t recall right now, but there was… I want to say maybe it was Gaultier that had made a specific men’s line but no. It’s the same; skin is skin.

Mary
Okay, Vincenza, is there anything that you would like to add?

Vincenza
No, I’m so excited! Sunscreen, sunscreen, sunscreen, very important.

Mary
And what about sunscreen, I mean what kind of SPF should you be looking for?

Vincenza
Oh my God! I do like Helioplex SPF 70 with no… I would say no fragrance, lotion, and put it underneath. That should be the first thing that touches skin because the damage of the sun, you cannot turn back.

Mary
Okay, great, Vincenza.

Vincenza
I think everyone should start with a great sunscreen and then have fun with make-up.

Mary
Well, Vincenza, I thank you very much for your time today. It has been very informative.

Vincenza
Thank you, Mary.

** The views and opinions expressed in this and other interviews found on this site are expressly those of the speakers or authors and do not necessarily reflect the views of The Marist Poll.

Related Stories:

6/5: It’s All in the Makeup Bag?

Additional Resources:

Makeup Alley

Makeup 411

Makeup Tip

Reflections on the Great White Way

June 4, 2009 | by Mary Griffith

Flashing lights, a pop-rock score, and actors whizzing by on roller skates! I couldn’t have been more than 11 years old, and there I sat in the Gershwin Theater experiencing my very first Broadway musical, “Starlight Express!”

©istockphoto.com/ferrantraite

My parents weren’t wealthy by any stretch of the imagination, but we lived a comfortable middle class existence in the outer borough of Queens. My mother, an avid opera and theater fan, always looked for ways to expose my brother and me to the fine arts. And, while dad was more of a “beer and baseball” kind of guy, he, too, enjoyed the finer things in life. So, after a casual conversation at a family gathering with my Godmother (also a theater junkie), my parents thought it was time to introduce my brother and me to the glittering lights of the Great White Way.

The evening started off with a crash — quite literally. On the day of the performance, mom picked us up from school, scurried us into the house to get us changed (no jeans and sneakers to a Broadway show, thank you very much), and whisked us into our car where we proceeded to Bensonhurst to pick up my Godmother. From what I can recall, we were right on schedule to wait in line to purchase discount tickets at the TKTS booth in Duffy Square. It was first come, first serve at TKTS, and I held my breath, hoping upon hope the tickets for the evening performance weren’t sold out!

Success! Mom returned to the car with five tickets. First, though, we had to park the car. That’s when it happened.

The garage my father chose had one of those twisting entrance ramps that went on for what seemed like an eternity before you actually reached an attendant. Let me put it this way, we never reached “forever.” At the time, my parents drove a used Lincoln Continental the size of, oh, let’s say, the U.S.S. Intrepid, and as we were winding our way down the ramp, my dad sideswiped the wall.

Everyone was fine, but it was an unwelcomed and unexpected sideshow to the evening’s events. Miraculously, though, we made it for the performance’s curtain. The musical was a spectacle like nothing I had ever seen before! And, I thank you, Sir Andrew Lloyd Webber for giving me my first taste of the narcotic that is Broadway. Twenty years later, it is an addiction I choose not to break.

That night was more than an introduction. It was an initiation. I became a member of the legions who have had the privilege to witness some of the greatest performers in the world take to the boards — Ethel Merman, Angela Lansbury, Jerry Orbach, Mickey Rooney, Chita Rivera, Bernadette Peters, Patti Lupone, Michael Crawford, and the list goes on and on.

But, I ask, will future generations be able to say the same? To put it mildly, Broadway is not cheap. According to a 2007 New York Times article, the average paid admission for a show between 1946 and 1947 was $3.90. From 1986 to 1987, theater goers paid, on average, $29.42, and that jumped to $76.32 between 2006 and 2007. And, for the week ending May 17, 2009, the average ticket price for a show ranged from $48.00 to $109.88.

I concede. There are great deals out there to be found. (Keep an eye out in the Sunday papers. My family found a terrific 2 for 1 promotion that allowed us to introduce my little cousins to the wonder that is “Mary Poppins.”) But, with so many “deals” available, does that not mean there is an unstated agreement that ticket prices are just way out of line? Shouldn’t discounted prices, then, be more of the rule than the exception? And, with the new discovery that the Broadway League — the trade association of owners and producers — has been charging a $1 league fee on discounted tickets sold at TKTS booths even though they successfully fought and prevented a state tax on theater tickets recently, I ask, “Is nothing sacred?”

Perhaps, Broadway producers should take a cold hard look at the facts. New Yorkers — an obvious target audience for Broadway shows — think the price of admission is out of line. In fact, The Marist Poll found that 72% of New York City residents think Broadway shows are not affordable for the average person. That includes 81% of those who have seen a show in the last three years. Even worse, perhaps, is that 47% of New Yorkers think Broadway shows are not a good value for their money.

There is nothing in the world like Broadway! And, trust me when I say, I do not begrudge the struggling actors, singers, and dancers their rightful due. These men, women, and children bring the words and music to life night after night. But, there must be some way to strike a balance — to make Broadway affordable while compensating the talented professionals who act, sing, and/or dance their hearts out six days a week. If not, I fear that entire generations to come will miss out on the magic that is Broadway.

Sources/Related Stories:

6/4: Bad News for Broadway?

Theater: The Tonys; Broadway by the Numbers: Remember Those $4 Tickets

Opposing a Tax, Broadway Added a Fee

Theater; ‘Starlight Express’ Rolls to Market with a Rock Beat

6/2: Dugout Chatter — Baseball in NYC

June 2, 2009 | by Marist Poll

By John Sparks

Baseball season is in full swing! From Major League Baseball’s ticket prices to new stadiums’ impact on the game, there’s a lot of chatter surrounding the sport. In an interview with The Marist Poll’s John Sparks, sports journalist Len Berman weighs in. Check out their conversation below.

John Sparks
Len, we conducted a poll and we asked the public if they thought the cost of a ticket to a major league game was a good value for the money. 83% of those who considered themselves baseball fans said, “No, it is not a good value”. In fact, 84% of those who make $50,000 a year or more also said a big league ticket isn’t a good value. I was just wondering what you think and why you think folks responded as they did?

Len Berman
Well, I think in some new stadiums and some old stadiums, the price of tickets has gotten out of hand. I mean clearly all the publicity is focused on the new stadiums in New York City. I mean to spend hundreds of dollars for a baseball game is patently absurd. We all have long memories. I mean mine goes back… I bought a reserved seat at the Old Yankee Stadium for $2.50 because I couldn’t afford the $3.50 box seats, so I mean we all have those memories. I think it’s just gotten out of hand in some places.

John Sparks
Well, you know, at the beginning of the season, you mentioned the new Yankee Stadium. I think those premium seats went for $2,500 a game and then they slashed those in half, but those seats are still just too pricey; don’t you think?

Len Berman
Well, absolutely. In fact, I was just reminiscing about Jay Leno’s last show coming up, and I was fortunate enough to be a guest on his program on the Tonight Show back in 2005. Now this was four years ago, and one of the questions Jay asked me was, “What would I do if I were commissioner for a day?” and I just off the cuff said that, “Gee, I’d like to make a couple of tickets at every game be affordable. Maybe, you could buy them by lottery just so the average family could go to the ballpark.” And, the audience erupted into applause, so I knew I touched on something four years ago and now four years later, things have only gotten worse.

John Sparks
Absolutely. You may remember that George Steinbrenner was always pressing for more luxury boxes, the old Yankee Stadium built it and back in 1923, it wasn’t equipped with luxury boxes in those days. That was one of the motivators behind building a new stadium, but those suites are not being filled. Could it be that major league baseball has finally out-priced itself?

Len Berman
Well, I mean I don’t think anyone predicted the recession. For years, everything was just going up, up, up, up, up, from housing to luxury cars to everything. I mean there was never a downturn so this was just the perfect storm that killed the golden goose. I mean I just think – – listen, fortunately I make a nice living and a few friends of mine, we decided to go to baseball game in a couple weeks so we decided to buy a ticket for $190. Now, it’s per person and it’s just a couple of guys, so I’m going to spend $190 to go to a baseball game. Now I think that’s way out of line but thank God I’m not buying tickets for my family. I guess the flipside is there are plenty of tickets available online. I got a great email from somebody the other day saying they were able to buy some cheap seats in the upper deck at Citi Field, and they had a great time. So, I mean I guess there is a bright side to this somewhere.

John Sparks
Do you think it’s reached a point where the game’s in danger of survival?

Len Berman
I’m not sure survival is ever an issue. I mean that’s been spoken about for years. I mean it’s come up during the war. It came up in the 40’s. It came up when baseball took a year off for the strike in ’94. I think the game is strong. I think people will figure out a way, but I think those owners who envision just riches that would be on top of riches, I think there’s another thing coming. I mean listen, the Giants and Jets built a new stadium. There was nothing wrong with the old stadium. It’s a fine – – it’s a fine facility and the Giants always had this legendary waiting list with hundreds of thousands of names for tickets. Well, they’ve burned through the entire waiting list, and they’re still looking for people because fans are just balking at the idea of personal seat licenses.

John Sparks
In that regard, we also asked New York City residents if they follow professional baseball a great deal, somewhat…

Len Berman
I love that question. I absolutely love that. In fact, I’m writing about it on my website; but go ahead, I’ll let you finish the question.

John Sparks
Great. Well, almost 50% said they don’t follow the game at all; and when you add those that don’t follow it very much or somewhat, it’s a whopping 84%. Now, I grew up loving baseball and I’m concerned that we may have lost a whole generation of fans. Would you agree?

Len Berman
I think there’s two parts to that. Yes, I think some fans have been lost. You’re certainly going to lose kids who can’t stay up late at night to watch the World Series and whose parents can’t afford to take them to games. But, the other side of that is I’ve always felt that the number of sports fans were over-rated. I’ve always argued with people that the majority of people are just not sports fans, and people look at me like I’m crazy. I think the sports fan or the non-sports fan is intimidated into thinking that he’s in the minority because of ESPN, and All Talk radio, and the tabloids. The truth of the matter is the majority of the people aren’t big sports fans, so maybe that’s another eye-opener to some of the owners that their audience is dwindling. That’s one of the reasons I started my website: LenBermanSports.com, and I send out daily emails, the top five, to my subscribers is because I think there are people who aren’t big fans, who would like to know a little bit about what’s going on and that’s what I do. I provide some water cooler information.

John Sparks
One of the things that I noticed now is that it’s more of a complete entertainment venue. Besides the game, you’ve got dot races and certainly at the minor league level, a lot of these fan participation stunts between innings, but even at the Rangers and the Yankees… Between innings, you’ve got all kinds of activities. The fans are on the Jumbotron engaged in contests and things, so it sounds like that the owners have really expanded beyond the game itself.

Len Berman
Well, it’s the old idea of get them in the tent. You’ve got to provide entertainment. I mean I would naively think the ballgame would be enough, especially at the major league level. At the minor league level, I think it’s wonderful. I mean the tickets are reasonable. The players sign autographs. They’re accessible to the fans, and they have all these little fun contests. It really makes kids and people excited about the sport. There’s nothing wrong with that at the minor league level. It’s the major league level that needs a lot of help.

John Sparks
You know, at the major league level, because of the ticket prices, is it a different caliber of fans that go to big league games these days?

Len Berman
Well, that’s another interesting question. I mean the old idea that corporations are going to buy up the seats used to work, and then they distribute it to people. Sometimes they’d sit in it themselves, so you wouldn’t have the hardcore blue-collar fan rooting for the home team. I mean I noted the other day that at a Yankees’ game against Philadelphia, there were so many Philadelphia fans. Well, that’s another sign of the times of fans. If your home team can’t afford the tickets or don’t want to buy them or are easily reselling them, then it makes it much easier for the other team to get into your ballpark, and it really does diminish the home field advantage.

John Sparks
You know, I guess in this age of government bailouts, it doesn’t look too good for these corporations to be, whether they’re buying naming rights or even entertaining clients in luxury.

Len Berman
Well, it just doesn’t look good on your corporate report to say you’re spending hundreds of thousand dollars on premium seats. Listen, you mentioned a $2,500 seat for the first row at the Yankee Stadium, that’s if you bought it on a season ticket basis. Well, if you bought four seats, that’s $10,000 per game. That’s $800,000 for the season. Now how’s that going to look on your corporate report? If you’ve spent $800,000 for baseball seats for your clients, I don’t think it looks very good.

John Sparks
I agree with you. Listen, you mentioned the new Yankee Stadium and, of course, the Mets have a new home field as well. New York fans were pretty much evenly divided when we asked them if building these new stadiums was a good thing for baseball. What do you think? Was it a good thing that they built two (inaudible) ball parks?

Len Berman
I was surprised by your poll results. I would’ve thought because of all the flack that has transpired, I would’ve thought a bigger percentage would’ve been against the idea that this was good for baseball, so that did surprise me. I guess it’s good in a way that it draws more interest and more attention. I’ll tell you the fact in your poll that I found fascinating when it came to New York City was that the only demographic that considered themselves Met fans as opposed to Yankee fans were people over 45. So, I really got to thinking about that, and I obviously… It might have something to do with the more recent success of the Yankees. I mean they won World Series as recently as 2000 where the most recent Mets World Series won was ’86; but I’m also wondering if that has something to do with the fact that the older fans still have an allegiance to the old Dodgers and Giants, who used to play in New York and might have considered themselves national league fans. But, I thought that was – – There was the fascinating tidbit in your poll about the over 45-year-old people, who are Met fans.

John Sparks
Are you a Mets or a Yankees fan, Len?

Len Berman
Well, the thing is, is that when I became a journalist, I kind of became neutral because I worked in Dayton, Ohio, and that was Cincinnati Reds country, and, then, I worked five years in Boston, so I was a Red Sox reporter. I grew up a Yankee fan back in the 50’s because Mickey Mantle played for the Yankees, but he doesn’t play for them anymore. So right now, if anything, I’d probably lean toward the Mets out of compassion. I was actually hoping in 2000 that they could win the subway series. I mean the Yankees have won so many, so I’m an odd individual to ask. I don’t… I’m not really a fan from that sense because I am a journalist.

John Sparks
The Yankees certainly struggled last year. They didn’t make the post-season. Now, I saw the other day, I think I read that there were 17 games this year in which they’ve come from behind to win. It seems to me that the free agents aren’t necessarily making a team; and at the same time, the Yankees don’t seem to be good at growing their own on the farm like they did with those great teams of the late 90’s. Yet Tampa Bay, the Red Sox, the Minnesota Twins seem to be having more success with developing their players. Now is this a problem for the Yankees? Should they consider a different approach? Is it a question of their scouting department being inferior to other organizations these days?

Len Berman
I’ve long advocated that the Yankees change their ways. I mean they have gone about buying free agents every year since their last World Series win in 2000. None of it has worked. I mean I can make you the whole list from Mike Mussina, to Jason Giambi, to Randy Johnson, to Alex Rodriguez, to Johnny Damon, to Hideki Matsui, to every… Right down the line, it hasn’t worked, and I’ve long advocated it. I love the fact what the Red Sox and Tampa Bay and those teams have done, and that’s why I give them an edge. I mean they have those young people, young players who aren’t afraid to get their uniform dirty and until the Yankees can develop those kinds of players, I think just buying up players, who are older in nature by their age and their free agency, I think it’s a losing proposition.

John Sparks
Listen, I want to kind of divert for a moment. We asked fans in an earlier poll about the effect of steroids in the game. Now, we had all this A-Rod business this year and, again, this ties into the success of the Yankees or the lack of. Do you think there’s been some kind of clubhouse dissension that has accompanied A-Rod that not just this year that it really hasn’t reached the service that we haven’t been reading about but it has its affect on the Yankees team?

Len Berman
Well, I mean A-Rod has not been successful anywhere he’s been. Now, I don’t know if that’s cause or effect. It’s hard to say. He’s an enormously talented baseball player, but he does seem to cause friction or “look at me” and he comes bigger than the team. Is that a reason they don’t win? I mean I don’t know. I’m not in that clubhouse. I do know that he’s a unique individual; everything always revolves around him, even when he says it doesn’t. Maybe at some point, it does have an effect on the team. I mean I think there’s more factors at work. I mean obviously it’s all about pitching, and it’s about staying healthy, and it’s about playing some defense. It’s a lot of other things, but it may not be a coincidence that A-Rod’s never been to the World Series.

John Sparks
Let’s look in the crystal ball and look again to October and just say for the sake of a discussion that we’ve got a repeat of 2000, a subway series. How would you stack up the Mets versus the Yankees?

Len Berman
Wow! That would be a wonderful… That’s a great question. I thought you were going to ask me which teams would get there other than the Yankees and the Mets. Who would stack up better? In a short series, which is what a subway series is, you have to lean toward the pitching, and the Yankees get the slight edge of the starting pitching. The Mets get the big edge with the bullpen. I think, believe it or not, who wins the All-star game will determine home field edge. I would think if the Mets could play four of the games at Citi Field against the Yankees, Citi Field is a more pitcher-friendly ballpark. The Mets might have an edge. That’s weird that it might come down to some anonymous player from the Washington Nationals winning a game in the All- Star game and determining home field edge, and that gives the edge to the World Series; but I guess I would give the Mets the slightest of edges based on their bullpen.

John Sparks
You know, Len, there’s another factor in this home field advantage, and you know the World Series is two, three, and two, and the All-Star game determines the home field advantage now. But, they’re really two different ball games going on: the American League game and the National League game. Do you think it’s time that they got together and either both leagues do the DH or both leagues go back to the traditional game?

Len Berman
Well, no, that’s a broad question. I would think once you get to the World Series, you just play under one set of rules. Now, what that rule would be, I don’t know. I mean teams in the American League are constructed for the designated hitter and that’s how they run their payroll and their roster and play their games and the National League plays a different game, so I guess the only fair way is to have two different rules in the World Series; but I guess if push came to shove, I would favor one set of rules for a sport. I mean it’s odd to me that you have different rules. I mean it’s like…

John Sparks
It’s a different ballgame.

Len Berman
Yet half the basketball teams played with six players and half of them against each other, and then the Western conference played with only four players on the court. I mean that’s how odd it seems.

John Sparks
Finally, Len, tell me what you’re up to these days. Broadcasting has changed for all of us. You’re no longer at NBC. What are you doing these days?

Len Berman
Well, I’ve just recently left my NBC gig, so I’m spending a lot of time on my website, LenBermanSports.com. I’m sending out daily emails, my top five everyday. I’m talking to a lot of people. I’m talking to radio. I think there’s some things I want to do. I want to continue my “Spanning the World” feature. I think that’ll continue in some fashion. So, I definitely plan on continuing in broadcasting, but there’s nothing I’m ready to announce today.

John Sparks
Now, if I go on your website, I can register and get an email sent to me with your top five; is that right?

Len Berman
Yeah, they would just register on my website and they would get my top five; and it goes out Monday through Friday. Some of it’s… A lot of it’s offbeat. It’s not hardcore, super hardcore sports. A lot of it is the offbeat stuff that I like to dabble in.

** The views and opinions expressed in this and other interviews found on this site are expressly those of the speakers or authors and do not necessarily reflect the views of The Marist Poll.

6/2: Taking the Plunge at Yankee Stadium

6/2: You Call That a Record?!

6/2: Taking the Plunge at Yankee Stadium

| by Marist Poll

By Dr. Lee M. Miringoff

OK… I did it. Saturday, May 16th, I swallowed my pinstripe pride and checked out the Bronx Bombers’ new digs. As we pollsters might say, on a scale of 1 to 10 with 1 meaning I loved it and 10 meaning I despised it… I score the experience around a Ruthian 3. Nice things / bad things: It didn’t rain / it wasn’t sunny either… Finding a place to park on the way in was easy / exiting the stadium area later was no picnic… Seats were $40 less than last year and weren’t somewhere in Bergen County as I had feared / the closest field feature was the left field foul pole; I was literally out in left field… Concession stands were very convenient / the only Hebrew National Hot dog stand I could locate was a foot long… stadium attendants were very friendly / fans were short-tempered and unruly… great historical artifacts surrounding stadium / field view inside is a little too austere.

Outside the new Yankee Stadium.

It seems I’m not alone in my reluctance to embrace the new stadium. A recent Marist Poll of NYC Yankee fans found them divided over whether they think the building of new stadiums is a good thing for baseball (50%) or not a good thing for baseball (47%).

Now, there was admittedly a traditional ending to my first game at the new stadium. Who can complain when A-Rod tags a walk-off homer? Could they be starting to play like the Yankees of old? Overall, a good day at the ballpark even if it’ll take me some getting used to before I can rate this a Frank Crosetti 2 or a Billy Martin 1.

6/2: Dugout Chatter — Baseball in New York City

6/2: You Call That a Record?!

| by Marist Poll

By Stephanie Calvano

I wait all winter for it to be baseball season again. I make an annual trip to Tampa in March to visit friends and go to Yankees’ Spring Training. I feel like a little kid every time I go to a Major League game. Then, every once in a while, I step back and receive a reality check.

Robert S. Wieder said, “Baseball fans are junkies, and their heroin is the statistic.” I could not agree with this statement more. However, there is a stat that I am having a really hard time wrapping my head around.

On Monday, June 1st, the New York Yankees set a Major League Baseball record for the most consecutive games without an error, surpassing the previous record held by the 2006 Boston Red Sox. How many games was this streak, you ask? 18. No, that’s not a typo…it’s 18. Don’t get me wrong, I love my Yankees, and I love that they are playing good baseball right now, but 18 is a record?!?! I’m not sure I know of any other job in which one would be commended — better yet, immortalized in the record books — for going 18 days without making a mistake.

Is it wrong to expect that someone would go to work every day and not make a mistake? In an era of free agency and big contracts, it’s hard to be excited that my boys of summer went 18 games without committing an error. Isn’t that what they get paid to do? Especially when put in context of the entire season…the MLB season is 162 games long plus the post season. So, 18 games does not seem like a mind-blowing statistic. What’s worse? It took three years for this record to be broken. Not ONE MLB team has managed to go longer than 17 games in a row without an error until last night.

I have a genuine appreciation for the game of baseball, all of its records, and that Elias Sports Bureau has a statistic for a statistic. I spent the summer of 2003 during college as an intern at the Baseball Hall of Fame in Cooperstown where I experienced firsthand how sacred it is to be a part of baseball immortality. While there, I also enhanced my appreciation for the history of the game and how it’s developed. I can’t help but think back, though, to that summer…one walk into the records room can make anyone feel inferior…and wonder how this record fits with all the rest of the MLB records. It’s 18 games.

6/2: Dugout Chatter — Baseball in New York City

6/2: Taking the Plunge at Yankee Stadium

Bittersweet Farewell…Sending Off One of Our Own

May 21, 2009 | by Mary Griffith

It was a brief introduction to what would become a huge part of Liz Zieniewicz’s college experience. As an incoming Marist College freshman, Zieniewicz received a letter in the mail advertising employment opportunities at The Marist Poll.

Liz Zieniewicz

That was four years ago — a lifetime in the world of a college student. But, for Zieniewicz, it feels like it all happened in a flash marked by wonderful memories of her time at The Marist Poll.

Looking back, the 21-year old graduating senior recalls that she desired an on campus job but wasn’t quite sure The Marist Poll was the right fit of her. Despite her reservations, she took, what would turn out to be, a serendipitous chance.

“I wanted to get a job when I got onto campus. So, I said, ‘You might as well give it a try,'” Zieniewicz remembers. “I did the training. I like talking to people, and I think I thought it was going be a good opportunity.”

Once inside the phone room door, a MIPO staffer saw Liz’s talent and potential and nudged a reluctant Zieniewicz to apply for a supervisor position at the end of her freshman year.

“I was iffy about going for the supervisory position at first, ’cause, I was like, ‘I don’t know if I can do it or should do it,” Liz explains and goes on to say, “I’m not a political science major. I was like, ‘Why would they want a business major as a supervisor?'”

However, Zieniewicz soon discovered her chosen course of study was not a factor in the hiring process. She got the job. And, today, she credits that experience with helping her round out her professional and interpersonal skills.

“I think it’s made me more outgoing with having to talk to others and tell them…the pros and cons of what they are doing while they are in an interview and asking respondents questions,” she notes. “You can’t always be positive about things, but you have to be critical yet keep the positive intertwined with them.”

A determined Zieniewicz went even further at MIPO. She became Poll Assistant. In that role, which the senior says she “absolutely loved,” Zieniewicz got a more in-depth, behind the scenes look at the polling process. And, for her four years of faithful service, Zieniewicz has joined the ranks of Marist College students who have been awarded The Marist Poll’s highest honor — The MIPO Excellence Award. It is an honor she doesn’t take lightly.

“It obviously did mean a lot to me just because over the last four years….I’ve really put in a lot of time and effort and just to be recognized for that really means a lot especially since I was given this opportunity,” says a teary-eyed Zienewiecz, “And, to see that it’s all paid back…It’s given me a lot more. So, to even be recognized for having this position, it means a lot. I’m going to miss this place.”

And, The Marist Poll will miss her, too.

“Liz’s work ethic, determination, academic record, and her pleasant demeanor made her an exceptional role model and a pleasure to work with,” states Marist Poll Director Barbara Carvalho, “We are extremely grateful to Liz for her service and know she has the talent and ability to be successful in her future endeavors.”

So, just what is next for Zieniewicz? The Seaford native will return to her Long Island roots and put her degree in Business Administration to good use. After a brief, six week respite, Zieniewicz will begin a training program with Target Corporation. Once up to speed, she will then take custody of a Target store in Suffolk County as its manager.

But no matter, where life takes Zieniewicz, she will always have fond memories of her years at The Marist Poll and will hold dear her most memorable interview.

“Going into my first interview, I was so nervous…At the end of the first survey, I remember this, [the respondent] was like, ‘How long have you been doing this?’ And, I was like, ‘Actually this is my first night,’ and he said, ‘Well, I just want to say that you did an awesome job,” an exuberant Zieniewicz recounts, “I was like, ‘Wow!’ That made me feel so good especially since it was my first one.”

Now that Zieniewicz has made her last call as a student employee at MIPO, she has some parting advice for any student interested in joining The Marist Poll team.

“Keep an open mind. Don’t let anyone get you down…Just keep up with it,” she says.

And, what about for the incoming class of 2013?

“Enjoy it. It will fly by,” Zieniewicz states wistfully, “I know. Everyone says that, but enjoy every single minute of it.”

A $2 Bet May Pay Off on Gillibrand

May 20, 2009 | by Marist Poll

By Dr. Lee M. Miringoff

What’s worse than being an appointed senator, selected by an unelected governor? Perhaps, it’s being an appointed senator, selected by a very unpopular, unelected governor. Want to turn the crank again? How about an appointed senator, selected by a very unpopular, unelected governor following a messy selection process…and you can throw in Caroline Kennedy, pro-gun control views, and Upstate New York status for extra effect. Doesn’t this spell political trouble?

Kirsten Gillibrand

The latest Marist Poll of New Yorkers confirms how all this translates electorally. Senator Kirsten Gillibrand’s approval rating is rock bottom at 19%. How have things changed since she relocated from the House to the Senate? Not much. In Marist’s March Poll, 18% liked the job Senator Gillibrand was doing. As her “unsures” dropped from 50% then to 43% in Marist’s May survey, her approval rating clearly did not materially improve.

Should Senator Gillibrand be discounted from the 2010 senatorial horserace? Not by any means. Odds may be long but she has a better chance than the 50 to 1 upset winner in the Kentucky Derby and certainly, a filly winning the Preakness for the first time since 1924 cannot be overlooked. Here’s why.

If you allow me one more equestrian metaphor, reference the Breeder’s Guide. Gillibrand is no political novice. She has strong ties to the Albany political machine. Also, she demonstrated excellent vote getting ability in winning a congressional seat in territory typically hostile to Democrats…and then was re-elected overwhelmingly. She’s a proven fund-raiser…with a high energy campaigning style. Senator Schumer is firmly in her corner. Former President Bill Clinton has held a fund-raiser for her. The White House has convinced one of her potential primary opponents, Congressman Steve Israel, to rethink his 2010 plans. Manhattan Borough President Scott Stringer has also decided not to throw his hat into the ring. She has garnered the endorsement of NARAL. Most importantly, in this very blue state, no GOPer has stepped forward despite poll numbers that are encouraging to former Governor George Pataki.

So, what should be Senator Gillibrand’s biggest fear to winning this seat in her own right? A primary challenge from the left could disrupt her plans. But, it appears that individual must come to the table with mega-bucks. Traditional fund-raising doors may already be closing for such an effort.

The Next 100 Days

April 30, 2009 | by Marist Poll

By Dr. Lee M. Miringoff

Following the deluge of pollsters and pundits weighing in on President Obama’s first 100 days, the obvious follow-up question in this era of rapidly changing public perceptions is: what will the chattering class be saying on August 7th — Day 200 — about the Obama Administration?

Lee Miringoff

The late Tim Russert used to point out that politics was simple: say you’re going to do it, do it, and say you’ve done it…everything else made politics too complicated. Well, according to The Marist Poll’s national survey marking President Obama’s 100th day, and those conducted by many other national pollsters, President Obama has stolen the page right out of that political playbook.

So far, the American electorate rates its new president positively. His Democratic base is sizeable, his appeal with independents provides him with important support from swing voters, and he attracts majority approval from every key electoral group with the exception of GOPers. On key image questions, President Obama is a political consultant’s dream come true. He is seen by 64% as a good leader for the nation, 67% think he cares about people like them, and 59% believe he shares their values. Is he honest, trustworthy, and tough enough? Voters think so. Approximately two-thirds of the electorate think President Obama is fulfilling campaign promises.

With barely an exception, changes initiated by the Obama Administration are putting points on the national scoreboard from his handling of the wars in Iraq and Afghanistan to ordering the EPA to institute higher fuel efficiency standards, making it easier for workers to sue companies on pay discrimination, providing federal funding for stem cell research, and getting his economic stimulus package passed.

Although historians would likely grade the first 100 days of President Obama as “incomplete” and choose to wait for the remaining 1,361 days to clock in, not so for public opinion where 58% of the national electorate grade him, so far, with an “A” or “B.” 59% think he is moving the country in the right direction.

In the next 100 days, President Obama will be judged by improvements in the economy. If he does nothing else but take away people’s fiscal worries, President Obama’s popularity on Day 200 will resemble Day 100. If the economic recovery lags, all other accomplishments will pale and the Obama Administration will have to scramble to preserve his standing.

Right now, President Obama has political cover. Four out of every five voters nationwide view the economic problems President Obama is tackling as mostly inherited, and there is the sense that the economy is beginning to turn around. But, with unemployment nearing 10%, will this also be the time when the public places ownership for their economic woes on him?

There will be other tests. President Obama pledges to make advances on health care and energy. Daunting tasks. When asked about this new administration, the political gamble of wading into many areas is evident. The criticism, already at 56%, is that he is doing too much too soon. This can grow. The international situation is shaky and always unpredictable.

Still, when Marist asked voters to describe the word that best captures their emotions about President Obama’s first 100 days in office, the one most often mentioned is hopeful. As it was for the last, this is the foundation for the next 100 days.