December 19, 2023
Taylor Swift & the NFL
Marist National Poll
Taylor Swift is Good for the NFL, say Most Americans
Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce has generated headlines, and most Americans agree that Swift is having a positive impact on the NFL. With her appeal spanning most major demographic groups, it’s not just “Swifties” who perceive the pop mega-star positively. Seven in ten Americans say they have a favorable or a very favorable impression of Swift.
70% of Americans, including 71% of football fans, think Taylor Swift is having a mostly positive impact on the NFL. Fewer than one in four (24%) say her impact on the League is negative.
80% of “Swifties” think the pop superstar is positively influencing the NFL.
Regardless of demographic group, at least a majority say Swift is beneficial to the NFL. However, women (75%) are more likely than men (64%) to have this view.
Most Americans (70%) have a positive impression of Swift. 30% have an unfavorable view of her.
"There’s no 'bad blood' between Americans and Taylor Swift. Her favorability rating is at a level that elected officials can only dream of reaching," says Stephanie Calvano, Director of Data Science and Technology at the Marist Institute for Public Opinion. "As Time magazine's person of the year, Swift's influence on the entertainment industry has been long documented. So, it’s not surprising that she would be just as impactful for the NFL."