Taylor Swift & the NFL

Marist National Poll

Taylor Swift is Good for the NFL, say Most Americans

Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce has generated headlines, and most Americans agree that Swift is having a positive impact on the NFL. With her appeal spanning most major demographic groups, it’s not just “Swifties” who perceive the pop mega-star positively. Seven in ten Americans say they have a favorable or a very favorable impression of Swift.

Taylor Swift’s Impact on the NFL
As you may know, Taylor Swift is dating Kansas City Chiefs football player Travis Kelce. In general, do you think Taylor Swift is:
Source: Marist Poll National Adults. Interviews conducted December 13th through December 14th, 2023, n=1,130 MOE +/- 3.5 percentage points. Totals may not add to 100% due to rounding.
  • 70% of Americans, including 71% of football fans, think Taylor Swift is having a mostly positive impact on the NFL. Fewer than one in four (24%) say her impact on the League is negative.

  • 80% of “Swifties” think the pop superstar is positively influencing the NFL.

  • Regardless of demographic group, at least a majority say Swift is beneficial to the NFL. However, women (75%) are more likely than men (64%) to have this view.

  • Most Americans (70%) have a positive impression of Swift. 30% have an unfavorable view of her.

"There’s no 'bad blood' between Americans and Taylor Swift. Her favorability rating is at a level that elected officials can only dream of reaching," says Stephanie Calvano, Director of Data Science and Technology at the Marist Institute for Public Opinion. "As Time magazine's person of the year, Swift's influence on the entertainment industry has been long documented. So, it’s not surprising that she would be just as impactful for the NFL."