June 5, 2009
6/5: It’s All in the Makeup Bag?
Is less really more when it comes to wearing makeup? At first glance, yes. When asked how often they wear makeup, 56% of Americans report they never put it on! 14% say they pull out their makeup cases for special occasions while 11% put a little war paint on when they go out for work or with friends. 10% say it’s whenever they leave the house, and just 9% say they always apply it.
Are those results surprising? To really understand those numbers, one needs to take a closer look at just who’s pulling out their lipstick and mascara. Men tip the scales in the opposite direction with very few men wearing makeup. Just 2% say they put on makeup for special occasions. 97%, on the other hand, say they never wear it.
Women are the total opposite. 81% of the fairer sex says they wear makeup at least some of the time. This includes 18% who always apply it, and 19% who won’t leave home without it. The same proportion — 19% — break out their makeup cases when going to work or out with friends while 26% wear makeup for special occasions. Just 19% of women never apply cosmetics.