April 13, 2012
4/13: More than One in Four Americans “Freeze” Their Assets
With the clock ticking down to Tax Day, money is on the minds of many Americans. When it comes to the “mad” money they keep in their homes, where do they like to stash it? More than one in four Americans — 27% — reports they hide their money in the freezer. 19% of residents “sock” their green away while 11% sleep well at night with their cash stuffed under their mattress. One in ten — 10% — buries their dough in the cookie jar while 9% leave their loot in some other household location. 17% say there is no good place in the home to hide their money, and 7% are unsure.
Looking at age, Americans 45 and older — 21% — are more than two times as likely than younger Americans — 10% — to report there is no good place in the home to hide money.
For both women — 28% — and men — 25%, the freezer is the most popular place in the home to keep their money safe.