2/4: The Gridiron vs. Madison Avenue: Game Beats Out Ads

February 4, 2011 by  
Filed under Featured, Football, Sports, Sports Bench

The Pittsburgh Steelers and Green Bay Packers will face off this Sunday in Super Bowl XLV.  But, there’s an off-field battle brewing.  Of American adults who are planning to watch the big game this year, will they be tuning in for the game or for the ads?  According to this national Marist Poll, the battle for the Lombardi trophy reigns supreme.  74% say they watch the Super Bowl more for the game while 26% tune in more for the commercials.

©istockphoto.com/Kameleon007

©istockphoto.com/Kameleon007

Little has changed since last year.  In Marist’s February 2010 survey, 78% reported they watched more for the game while 22% said they wanted to check out the commercials.

There currently is a gender gap.  84% of men are more into the game itself rather than the ads.  This compares with 63% of women.

Table: Watch for the Game vs. Ads

Marist Poll Methodology

Comments

2 Responses to “2/4: The Gridiron vs. Madison Avenue: Game Beats Out Ads”

  1. Tweets that mention 2/4: The Gridiron vs. Madison Avenue: Game Beats Out Ads | Home of the Marist Poll: Pebbles and Pundits -- Topsy.com on February 4th, 2011 1:47 pm

    [...] This post was mentioned on Twitter by Alexandra Greenberg, Bassem Dahdouh, kmajohansson, Marist College, Marist Poll and others. Marist Poll said: 74% of Americans watch the Super Bowl for the game while 26% tune in more for the commercials http://bit.ly/fRJVtU #maristpoll [...]

  2. Darius Melton on July 6th, 2011 9:07 am

    It’s a shame so many people watch Super Bowl for the commercials.

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