12/23:Turning Over a New Leaf in 2014?
Are Americans resolving to make a change in the New Year? More than four in ten — 44% — plan to do so, up slightly from 40% last year. Once again, residents younger than 45 years old — 54% — are more likely than older Americans — 37% — to vow to improve an aspect of their lives in the coming year.
Similar proportions of women — 44% — and men — 43% — expect to make a New Year’s resolution this year. Last year, identical proportions of men and women — 40% — said they would resolve to make a change in 2013.
2014 Resolutions Run the Gamut
What are Americans resolving to change in 2014? There is little consensus. 12% of those who plan to make a resolution want to spend less and save more. 12% will try to be a better person while an additional 12% promise to exercise more. 11% say they resolve to lose weight while 8% plan to improve their health. An additional 8% resolve to eat healthier, and another 8% promise to stop smoking. For women, resolving to be a better person or to lose weight tops the list of intentions. Each is mentioned by 14% of women looking to use the New Year as an opportunity to change. For men, top goals include 12% who are hoping to spend less money and save more, and another 12% who intend to exercise more.
Last year, health improvements were top of mind. 17% of Americans who made a resolution for 2013 said they would lose weight, and 13% planned to quit smoking. One in ten — 10% — promised to be a better person while 9% said they would save more money and spend less. Eight percent vowed to exercise more.
More Americans Keeping Their Promises
72% of Americans who made a resolution for 2013 kept their word for, at least, part of the year. 28%, however, did not. The proportion of those who made a resolution and stuck to it has increased. Last year, 59% who made a resolution for 2012 kept their promise. More than four in ten — 41% — let their resolution slide.