11/22: More than Four in Ten Plan to Spend Less This Holiday Season

With Black Friday and Cyber Monday just around the corner, do Americans plan to spend more money this holiday season?  Half of adults who spend money on holiday shopping — 50% — say they will shell out the same amount they did last year, but more than four in ten — 42% — think they will spend less money, and only 7% expect to spend more.

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Click Here for Complete November 22, 2011 USA Marist Poll Release and Tables

Last year, similar proportions of adults who spend money on holiday shopping had these views.  At that time, 51% thought they would spend the same amount as they had the previous holiday season.  Four in ten — 40% — said they would spend less, and 9% reported they would pay more.

Table: Holiday Spending Habits

Table: Holiday Spending Habits (Over Time)

Marist Poll Methodology

Buzz:60’s video about the Marist Poll on holiday spending: