We have fielded polls for companies and organizations such as IBM, Children’s Health Fund, Marriott, and the Commission on Independent Colleges and Universities. We’ve conducted surveys for media companies like NBC, NPR, PBS, Telemundo, HBO, and Yahoo! Our election surveys have earned a rare A+ from the poll ranking site FiveThirtyEight.com and Bloomberg News rated us the #1 poll in the 2016 election cycle. We’re also a charter member of the American Association for Public Opinion Research’s Transparency Initiative.
We take scientific survey research seriously. So should you.
The sample size for each survey is approximately 1,200 completes. Adults 18 years of age and older residing in the United States are contacted through a multi-mode design: By phone using live interviewers, by text, or online. The sampling frames include RDD plus listed landline, RDD cell phone sample plus cell phone sample based on billing address to account for inward and outward mobility, and aggregated online research panels. Survey questions were available in English or Spanish. Phone and online samples are selected to ensure that each region is represented in proportion to its adult population. The samples are then combined and balanced to reflect the 2020 American Community Survey 5-year estimates for age, gender, income, race, and region.