Which one of the following qualities is most important to you in deciding who to support for the Republican presidential nomination? A candidate who:
Shares your values Is closest to you on the issues Can beat President Obama in 2012 Has the experience to govern Unsure
Row % Row % Row % Row % Row %
Florida Likely Voters 26% 28% 23% 21% 3%
Tea Party Supporters 26% 28% 30% 14% 2%
Intensity of Tea Party Support Strongly support Tea Party 21% 29% 35% 14% 1%
Support Tea Party 30% 27% 26% 14% 3%
Does not support Tea Party 26% 29% 14% 28% 3%
Political Ideology Liberal-Moderate 22% 38% 13% 27% 1%
Conservative 27% 24% 26% 20% 3%
Very conservative 33% 23% 28% 14% 2%
Past Participation** Yes 26% 28% 23% 21% 2%
Top Tier Republican Candidates Mitt Romney 24% 22% 24% 29% 1%
Herman Cain 24% 40% 23% 11% 3%
Candidate Support Strongly support 26% 29% 23% 19% 3%
Somewhat support 21% 34% 22% 23% 0%
Might vote differently 29% 26% 24% 20% 0%
Republican Candidate Field Satisfied 26% 28% 25% 19% 2%
Not satisfied 25% 30% 20% 25% 1%
Republican Debates Viewers 20% 33% 25% 19% 3%
Non-Viewers 31% 23% 20% 23% 2%
Uses Social Media for Campaign Information 28% 34% 26% 12% 0%
Gender Men 25% 28% 24% 21% 2%
Women 27% 27% 22% 21% 3%
Age Under 45 36% 27% 20% 15% 2%
45 or older 23% 28% 24% 22% 3%
Region North/Panhandle 32% 29% 21% 14% 4%
Orlando/Central Atlantic Coast 24% 34% 21% 19% 2%
Tampa Bay Area 26% 23% 21% 29% 1%
South Central 25% 31% 27% 15% 3%
Miami/South 24% 21% 23% 27% 4%
Household Income Less than $75,000 30% 26% 22% 19% 3%
$75,000 or more 20% 30% 24% 24% 1%
Evangelical Christians 45% 21% 17% 14% 3%
Mormons are Christians Yes 20% 31% 23% 24% 3%
No 34% 25% 22% 16% 2%
Tea Party-Conservative-Evangelical 42% 21% 22% 11% 3%
Education Not college graduate 28% 24% 27% 18% 3%
College graduate 24% 32% 18% 24% 2%
Interview Type Landline 25% 28% 22% 21% 3%
Cell Phone 29% 24% 24% 22% 1%
NBC News/Marist Poll Florida Likely Republican Primary Voters. Interviews conducted October 10th through 12th, 2011, N=524 MOE +/- 4.3%. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a Florida Republican Presidential Primary.