Would you say that you strongly support <candidate> somewhat support <candidate>, or do you think that you might vote differently on primary day?
Strongly support Somewhat support Might vote differently Unsure
Row % Row % Row % Row %
Florida Likely Voters 44% 27% 27% 2%
Tea Party Supporters 49% 27% 23% 1%
Intensity of Tea Party Support Strongly support Tea Party 59% 23% 16% 3%
Support Tea Party 42% 30% 28% 0%
Does not support Tea Party 40% 29% 30% 2%
Political Ideology Liberal-Moderate 38% 30% 29% 3%
Conservative 44% 28% 27% 2%
Very conservative 53% 23% 23% 1%
Past Participation** Yes 45% 26% 27% 1%
Top Tier Republican Candidates Mitt Romney 41% 26% 30% 3%
Herman Cain 52% 28% 19% 2%
Most Important Quality Shares your values 44% 23% 31% 2%
Is closest to you on the issues 44% 32% 24% 1%
Can beat President Obama in 2012 44% 26% 28% 1%
Has the experience to govern 40% 30% 26% 4%
Republican Candidate Field Satisfied 53% 25% 22% 1%
Not satisfied 24% 35% 38% 2%
Republican Debates Viewers 54% 24% 20% 1%
Non-Viewers 33% 31% 34% 2%
Uses Social Media for Campaign Information 66% 10% 23% 0%
Gender Men 44% 33% 22% 1%
Women 44% 22% 32% 3%
Age Under 45 31% 30% 37% 2%
45 or older 46% 28% 24% 2%
Region North/Panhandle 44% 30% 25% 1%
Orlando/Central Atlantic Coast 48% 28% 22% 2%
Tampa Bay Area 43% 26% 29% 1%
South Central 42% 33% 23% 2%
Miami/South 41% 22% 34% 3%
Household Income Less than $75,000 45% 25% 28% 1%
$75,000 or more 40% 30% 28% 2%
Evangelical Christians 40% 31% 26% 3%
Mormons are Christians Yes 49% 26% 24% 1%
No 36% 29% 31% 3%
Tea Party-Conservative-Evangelical 44% 30% 22% 5%
Education Not college graduate 47% 24% 27% 1%
College graduate 40% 31% 26% 2%
Interview Type Landline 45% 29% 24% 2%
Cell Phone 40% 19% 39% 2%
NBC News/Marist Poll Florida Likely Republican Primary Voters. Interviews conducted October 10th through 12th, 2011, N=524 MOE +/- 4.3%. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a Florida Republican Presidential Primary.