Blue Jeans: A Reflection of the Times

The Guinness Book of Records lists an original pair of Levi Strauss & Co (USA) 501 jeans aged over 115 years old as most valuable.  It was sold by Randy Knight (USA) to an anonymous collector (Japan) for $60,000 (£33,230) through internet auction site eBay on June 15, 2005. What accounts for consumers’ willingness to […]

The Perfect Fit

Finding a pair of jeans that fits just right can be a challenge!  What can you do to make the process a little easier?  Here’s some practical advice from the Marist Poll’s Mary Azzoli.