February 9, 2023
The Super Bowl vs. Valentine’s Day
Marist National Poll
Plurality of Americans Prefer the Super Bowl to Valentine’s Day
It’s a battle for the ages! Two noteworthy events will occur this February – the Super Bowl and Valentine’s Day. And, this year, more Americans say they are excited about the Super Bowl than Valentine’s Day. This marks a notable shift since 2007 when Valentine’s Day prevailed.
A plurality of Americans (45%) think the Super Bowl tops Valentine’s Day (38%). 16% say they are not excited about either holiday. This marks a reversal from a January 2007 Fox News Poll which showed Valentine’s Day (42%) as preferable to the Super Bowl (36%).
Men (55%) are more likely than women (37%) to anticipate the Super Bowl. A plurality of women (43%) are more excited about Valentine’s Day. This compares with 32% of men who mention Valentine’s Day.
The Super Bowl is the preferred event for Baby Boomers (42%) and Gen X (49%). Millennials and Gen Z divide (45% Super Bowl to 44% for Valentine’s Day). Members of the Silent/Greatest generation (48%) are more likely than their younger counterparts to look forward to Valentine’s Day.
Although Americans’ preference for the Super Bowl cuts across partisan lines, Republicans (48%) and independents (47%) are more likely than Democrats (41%) to be looking forward to the Super Bowl.