April 7, 2009

4/7: Springing Into Color?

Spring is here. Yet, this doesn’t necessarily mean Americans are yearning to don the colors that are blooming around them. According to a recent Marist Poll, 48% of Americans describe their favorite colors for spring as neutral and traditional. Many, however, do look to this season for sporting fresher colors as nearly one-third of Americans (32%) favor cool and light tones and one in five loves bright and bold colors.

©istockphoto.com/ranplett

So, who is most likely to prefer vibrant, hues this season? Southerners take top honors while those in the chilly Northeast pull up the rear. 27% of Southerners plan to step into brighter colors this spring compared with 13% in the Northeast. And, one-quarter of women compared with only 15% of men prefer bright and bold colors in their spring wardrobes. Income also emerges as a predictor of color choice as 40% of households with an annual income of more than $50,000 favor cool and light colors while significantly fewer (28%) Americans earning less than 50K feel the same.

Spring Colors Table

Marist Poll Methodology