July 14, 2011
7/14: Going Local…Majority Do Not Plan to Travel This Summer
According to this Marist Poll, a majority of adults nationally — 55% — say they won’t be booking a summer vacation this year. 45%, however, are planning to hit the road. The proportion of residents who are traveling has changed little over the past couple of years. In 2010, Marist found that 48% of Americans were escaping from their daily routine while 49% ventured away from home in 2009.
Among those who are taking a trip this summer, a long getaway isn’t necessarily on their agenda. 41% say they have several shorter weekend trips on their calendar while 35% plan to go on one or more long getaways. Nearly one in four — 24% — say they will do both or have something else planned.
Compared with the summer of 2009, fewer vacationers are taking longer journeys. At that time, 47% who planned to get out of town traveled for a long period of time. 42% went on several shorter jaunts, and just 11% took both types of vacations or did something else entirely.
Money matters continue to plague the vacation choices of many Americans. While about two-thirds of residents — 66% — report they have not changed their vacation plans this year in order to save money, a notable 34% have. There has been relatively no change on this question since the summer of 2009. At that time, 65% reported money matters did not alter their vacation plans while 35% were restricted by financial concerns.