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Adults Planning to Watch the Super Bowl |
| Do you watch the Super Bowl: |
| More for the game |
More for the commercials |
| Row % |
Row % |
| Adults Planning to Watch the Super Bowl |
74% |
26% |
| Region |
Northeast |
77% |
23% |
| Midwest |
72% |
28% |
| South |
73% |
27% |
| West |
77% |
23% |
| Household Income |
Less than $50,000 |
74% |
26% |
| $50,000 or more |
74% |
26% |
| Education |
Not college graduate |
78% |
22% |
| College graduate |
68% |
32% |
| Age |
Under 45 |
72% |
28% |
| 45 or older |
77% |
23% |
| Age |
18 to 29 |
74% |
26% |
| 30 to 44 |
70% |
30% |
| 45 to 59 |
72% |
28% |
| 60 or older |
83% |
17% |
| Generation |
Millennials (18-30) |
72% |
28% |
| Gen X (31-46) |
70% |
30% |
| Baby Boomers (47-65) |
74% |
26% |
| Silent-Greatest (Over 65) |
87% |
13% |
| Race |
White |
75% |
25% |
| Non-white |
74% |
26% |
| Gender |
Men |
84% |
16% |
| Women |
63% |
37% |
| Interview Type |
Landline |
74% |
26% |
| Cell Phone |
75% |
25% |
| Marist Poll National Adults Planning to Watch the Super Bowl: Interviews conducted January 6th through 10th, 2011, N=718 MOE +/- 4%. Totals may not add to 100 due to rounding. |
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