|   | South Carolina Likely Voters | ||
| Have the campaign ads helped decide your vote: A great deal, a good amount, some, not very much, or not at all? | |||
| A great deal-A good amount-Some | Not very much-Not at all | ||
| Row % | Row % | ||
| South Carolina Likely Voters | 28% | 72% | |
| South Carolina Likely Voters | Pre-Debate | 28% | 72% |
| Post-Debate | 27% | 73% | |
| Party Identification | Republican | 28% | 72% |
| Independent | 26% | 74% | |
| Tea Party Supporters | 27% | 73% | |
| Intensity of Tea Party Support | Strongly support Tea Party | 18% | 82% |
| Support Tea Party | 33% | 67% | |
| Does not support Tea Party | 28% | 72% | |
| Political Ideology | Liberal-Moderate | 33% | 67% |
| Conservative | 28% | 72% | |
| Very conservative | 21% | 79% | |
| Political Ideology | Liberal-Moderate | 33% | 67% |
| Conservative-Very conservative | 26% | 74% | |
| Past Participation** | Yes | 27% | 73% |
| No | 29% | 71% | |
| Top Tier Republican Candidates | Mitt Romney | 31% | 69% |
| Newt Gingrich | 22% | 78% | |
| Ron Paul | 28% | 72% | |
| Rick Santorum | 29% | 71% | |
| Candidate Support | Strongly support | 26% | 74% |
| Somewhat support | 32% | 68% | |
| Might vote differently | 27% | 73% | |
| Facebook Page | Yes | 26% | 74% |
| No-Unsure | 29% | 71% | |
| Gender | Men | 25% | 75% |
| Women | 30% | 70% | |
| Age | Under 45 | 33% | 67% |
| 45 or older | 26% | 74% | |
| Region | Piedmont | 28% | 72% |
| Midlands | 24% | 76% | |
| The Pee Dee | 30% | 70% | |
| Low Country | 28% | 72% | |
| Household Income | Less than $75,000 | 34% | 66% |
| $75,000 or more | 20% | 80% | |
| Evangelical Christians | 27% | 73% | |
| Regular Religious Service Attendance | 27% | 73% | |
| Mormons are Christians | Yes | 27% | 73% |
| No-Unsure | 28% | 72% | |
| Education | Not college graduate | 33% | 67% |
| College graduate | 22% | 78% | |
| Interview Type | Landline | 27% | 73% |
| Cell Phone | 28% | 72% | |
| NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted January 16th and 17th, 2012, N=684 MOE +/- 3.8 percentage points. Totals may not add to 100% due to rounding. **Past participation refers to previous participation in a South Carolina Republican Presidential Primary. | |||