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Which one of the following qualities is most important to you in deciding who to support for the Republican presidential nomination? A candidate who: |
| Shares your values |
Is closest to you on the issues |
Can beat President Obama in 2012 |
Has the experience to govern |
Unsure |
| Row % |
Row % |
Row % |
Row % |
Row % |
| South Carolina Likely Voters |
31% |
27% |
19% |
20% |
3% |
| Party Identification |
Republican |
32% |
24% |
21% |
20% |
3% |
| Independent |
29% |
31% |
16% |
22% |
3% |
| Tea Party Supporters |
31% |
27% |
24% |
16% |
2% |
| Intensity of Tea Party Support |
Strongly support Tea Party |
26% |
27% |
32% |
13% |
2% |
| Support Tea Party |
33% |
27% |
19% |
18% |
2% |
| Does not support Tea Party |
30% |
27% |
14% |
25% |
3% |
| Political Ideology |
Liberal-Moderate |
25% |
31% |
15% |
26% |
2% |
| Conservative |
33% |
26% |
17% |
20% |
3% |
| Very conservative |
33% |
22% |
31% |
12% |
2% |
| Past Participation** |
Yes |
30% |
26% |
20% |
21% |
3% |
| Top Tier Republican Candidates |
Mitt Romney |
22% |
29% |
19% |
26% |
4% |
| Herman Cain |
33% |
31% |
21% |
14% |
1% |
| Candidate Support |
Strongly support |
29% |
30% |
19% |
21% |
1% |
| Somewhat support |
32% |
28% |
17% |
19% |
3% |
| Might vote differently |
29% |
26% |
23% |
19% |
2% |
| Republican Candidate Field |
Satisfied |
28% |
27% |
21% |
22% |
2% |
| Not satisfied |
36% |
27% |
17% |
17% |
4% |
| Republican Debates |
Viewers |
24% |
31% |
26% |
18% |
2% |
| Non-Viewers |
35% |
24% |
15% |
22% |
4% |
| Uses Social Media for Campaign Information |
25% |
32% |
21% |
22% |
0% |
| Gender |
Men |
30% |
31% |
21% |
16% |
2% |
| Women |
31% |
22% |
17% |
25% |
4% |
| Age |
Under 45 |
34% |
34% |
13% |
16% |
2% |
| 45 or older |
29% |
23% |
22% |
22% |
3% |
| Region |
Piedmont |
32% |
25% |
21% |
19% |
3% |
| Midlands |
27% |
27% |
21% |
20% |
5% |
| The Pee Dee |
29% |
31% |
16% |
22% |
2% |
| Low Country |
33% |
26% |
17% |
21% |
2% |
| Household Income |
Less than $75,000 |
32% |
26% |
17% |
22% |
3% |
| $75,000 or more |
31% |
29% |
20% |
18% |
2% |
| Evangelical Christians |
34% |
26% |
20% |
18% |
2% |
| Mormons are Christians |
Yes |
27% |
29% |
19% |
23% |
2% |
| No |
33% |
26% |
19% |
18% |
4% |
| Tea Party-Conservative-Evangelical |
35% |
26% |
24% |
13% |
2% |
| Education |
Not college graduate |
31% |
26% |
18% |
21% |
4% |
| College graduate |
31% |
28% |
21% |
19% |
2% |
| Interview Type |
Landline |
30% |
26% |
21% |
20% |
3% |
| Cell Phone |
34% |
30% |
12% |
22% |
2% |
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted October 11th through 13th, 2011, N=639 MOE +/- 3.9%. Totals may not add to 100% due to rounding. **Past participation refers to previous participation in a South Carolina Republican Presidential Primary. |