Spring is here. Yet, this doesn’t necessarily mean Americans are yearning to don the colors that are blooming around them. According to a recent Marist Poll, 48% of Americans describe their favorite colors for spring as neutral and traditional. Many, however, do look to this season for sporting fresher colors as nearly one-third of Americans (32%) favor cool and light tones and one in five loves bright and bold colors.
So, who is most likely to prefer vibrant, hues this season? Southerners take top honors while those in the chilly Northeast pull up the rear. 27% of Southerners plan to step into brighter colors this spring compared with 13% in the Northeast. And, one-quarter of women compared with only 15% of men prefer bright and bold colors in their spring wardrobes. Income also emerges as a predictor of color choice as 40% of households with an annual income of more than $50,000 favor cool and light colors while significantly fewer (28%) Americans earning less than 50K feel the same.