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Poll Hub: Online Best Behavior


Poll Hub: Online Best Behavior

The methodological landmines of measuring online behavior and why non-probability panels should be used with caution

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The 73rd annual conference of the American Association of Public Opinion Research (AAPOR) is underway in Denver, Colorado. In this episode of Poll Hub, special guest Randy Brown joined us from the conference to discuss the focus of his latest research. Brown, Vice President of Edison Research, explained how Edison’s measurement of Americans’ audio consumption yielded the conclusion that non-probability panels should not be the only method used when measuring online behavior.

And, talk about creating buzz! How one Democratic candidate in the NY-19 race used a poll to gain attention. Was the tactic credible or incredibly misleading? The Poll Hub team breaks it down. Plus, what’s on pollsters’ minds going into the mid-term elections? Our experts share what they think the critical issues surrounding polling will be.

Plus, bet on it! The U.S. Supreme Court opened the doors for states to permit betting on the outcome of sports events. Do Americans think that’s a good idea? Poll Hub has the numbers.

About Poll Hub

Poll Hub goes behind the science to explain how polling works, what polls really show, and what the numbers really mean. Poll Hub is produced by The Marist College Institute for Public Opinion, home of America’s leading independent college public opinion poll, The Marist Poll. Lee Miringoff (Director of The Marist College Institute for Public Opinion), Barbara Carvalho (Director of The Marist Poll), and Jay DeDapper (Director of Innovation at The Marist Poll) dig deep to give you a look at the inner workings of polls and what they tell us about our world, our country, and ourselves.


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