Since George Gallup begun measuring public opinion in 1935, the modes and methods of conducting public opinion polls has changed by leaps and bounds.
In this episode of Poll Hub, together with political journalist and tech entrepreneur Jay DeDapper, Dr. Lee M. Miringoff, Director of The Marist College Institute for Public Opinion, and Dr. Barbara L. Carvalho, Director of The Marist College Poll, explain how public opinion polls have evolved over the last 80 years. Front and center in the discussion is the need for pollsters to adjust as technology changes and the challenge of conducting quality surveys in light of the increased costs associated with those technological advances.
The experts at Poll Hub also pull back the curtain on the Telephone Consumer Protection Act (TCPA) and explain why it has created unique challenges for the polling community.
Then, the Poll Hub team tackles one for football fans. Are people watching less football because of Colin Kaepernick’s protests last season? Why poll consumers need to dig deep into the data and look beyond the headline.