With allegations that operatives based out of Russia purchased Facebook advertisements to interfere in the 2016 presidential election and an investigation underway by the United States Congress to assess the extent of the Russians’ interference, Facebook may have played an unexpected role in the electoral process of the United States. How did this social media platform evolve into an advertising platform, and how did it become a political tool?
As the Poll Hub team discusses, Facebook’s technology allows audiences to be targeted on a granular level to receive a specific, tailored message. As Poll Hub host and tech entrepreneur Jay DeDapper explains it, the lack of regulations of these advertisements created a digital “Wild West.”
Should political campaign advertisements be regulated? There is a growing call for oversight according to the latest national Marist Poll of Americans.
Then, when should consumers of polls consider a survey an “outlier?”
Using recent polls about the Virginia governor’s race from Monmouth University and Quinnipiac as case studies, Poll Hub attempts to answer that very question. That’s ahead in this week’s Poll Hub.
About Poll Hub
Poll Hub goes behind the science to explain how polling works, what polls really show, and what the numbers really mean. Poll Hub is produced by the Marist College Institute for Public Opinion, home of America’s leading independent college public opinion poll, The Marist Poll. Lee Miringoff (Director of the Marist Institute for Public Opinion), Barbara Carvalho (Director of the Marist Poll) and Jay DeDapper (political journalist and tech entrepreneur) dig deep to give you a look at the inner workings of polls and what they tell us about our world, our country, and ourselves.