The pre-election polls in Virginia were wildly inconsistent. The disparate methodologies, specifically how samples were selected, muddied the narrative of the gubernatorial contest.
As the Poll Hub team explains, the traditional method of conducting live interviews using a Random Digit Dial sampling method proved the most accurate in predicting this year’s governor’s race in Virginia. Which polling group was the most accurate, and what are the big takeaways for the industry? Poll Hub has the answers.
About Poll Hub
Poll Hub goes behind the science to explain how polling works, what polls really show, and what the numbers really mean. Poll Hub is produced by the Marist College Institute for Public Opinion, home of America’s leading independent college public opinion poll, The Marist Poll. Lee Miringoff (Director of the Marist Institute for Public Opinion), Barbara Carvalho (Director of the Marist Poll) and Jay DeDapper (Director of Innovations at The Marist Poll) dig deep to give you a look at the inner workings of polls and what they tell us about our world, our country, and ourselves.