2/5: Advocacy Ads During the Super Bowl? Public Okays Tebow Ad

February 5, 2010 by  
Filed under Featured, Football, Sports, Sports Bench

Although more than three-quarters of Americans who plan to tune in this Sunday — 78% — say they watch the Super Bowl for the game, a notable proportion — 22% — say the commercials are the main attraction.

Tim Tebow

Tim Tebow (Photo courtesy of the White House)

As usual, this year’s Super Bowl ads are generating a lot of attention, but the introduction of advocacy ads is adding a new layer to the discussion.  Networks have, previously, been hesitant to include issue-related commercials during Super Bowl coverage.  And, nearly one-half of Americans — 49% — agree with that precedent, saying it is inappropriate for such ads to be allowed during the game.  44%, on the other hand, believe they are appropriate.

Although 49% of Americans oppose the inclusion of advocacy ads during the Super Bowl, 60% think CBS has made the right move to allow a pro-life ad sponsored by the group Focus on the Family, featuring Heisman Trophy winner and Florida Gators Quarterback Tim Tebow and his mother.  30%, though, think it should not air, and 10% are unsure.

Overall, how should CBS make the decision about whether to air responsibly-produced advocacy ads?  If it were up to the American people, 34% report the network should pick and choose the issue-related commercials to be included while 25% believe all advocacy ads should be allowed on a first-come basis.  36% don’t think they should be aired at all.

Table: Watch for Game vs. Ads
Table: Appropriateness of Airing Advocacy Ads
Table: Tim Tebow Ad
Table: Decision-making Process

Marist Poll Methodology

Related Stories:

2/5: Advocacy Ads: The Lasting Impact?

2/5: Advocacy Ads: A Broadcast Veteran’s View

Comments

One Response to “2/5: Advocacy Ads During the Super Bowl? Public Okays Tebow Ad”

  1. DEBORAH HINKOFER on February 7th, 2010 12:00 am

    I PRAISE THE LORD FOR TIM AND HIS MOM PAM SHARING THEIR STORY.
    IT’S HIGH TIME WE ALL STARTED STANDING UP FOR LIFE IN THIS COUNTRY.
    ABORTION SHOULD HAVE NEVER EVER EVEN BEEN AN ISSUE…………………………

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