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12/18: Social Networks Grow in Popularity Among U.S. Residents

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12/18: Social Networks Grow in Popularity Among U.S. Residents

Social networks such as Facebook, MySpace, and LinkedIn have yet to convince the majority of U.S. residents to sign up, but if a recent national Marist Poll on the topic is any indication, it’s only a matter of time before they do.

paper dolls on keyboard

©istockphoto.com/mattjeacock

The survey found that 41% of U.S. residents have a profile on a social networking site, a 9 percentage point jump since Marist last asked about social networking in June.

Notably, the social networking generation gap may be shrinking.   Although those under age 45 still outnumber the proportion of older Americans who stay connected online, more Americans age 45 and older have discovered the interactive joys of trading witticisms, sharing photos, and swapping links.  23% of people in that age group now report having an account compared with 14% when Marist last asked this question in June.

Growth continues for people under 45, as well.  65% of residents under 45 years old say they have a social networking profile while 59% said the same in the last poll.

Americans who are employed are also more likely to appreciate the advantages social networking affords. Nearly half — 48% — of people with a job have a profile compared with only three in ten adults who are not working.

When it comes to having a social networking profile, women are more likely to connect with family, friends, and colleagues online.  45% of women report they have profiles, and 36% of men say the same.

Table: Have a Social Networking Profile

Relationships and Social Networking

The substantial increase may be explained by the general perception that social networks are a good way to strengthen connections to friends and family.  68% of U.S. residents with profiles say the sites help their personal relationships while 12% say they hurt them.  20% are unsure.

Age is also a factor on this question.  More younger Americans with a social networking profile think using this form of communication helps relationships compared with those who are older.  71% of those under age 45 think this is the case compared with 63% who are 45 and older.

Table: Social Networking’s Impact on Relationships

Marist Poll Methodology

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This Is Your Brain on Social Networks … Any Questions?

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3 Comments

3 Comments

  1. Rolando Souvannavong

    March 31, 2011 at 6:53 pm

    Superb post but I was wondering if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Thank you!

  2. aspire

    May 7, 2010 at 2:30 pm

    As you know Facebook is most visited website in the world yet.

  3. Ayesha Laurente

    February 21, 2010 at 4:36 am

    Now a days social networking is hottest thing in our real life. People get new connection and find new friend either from their city, state, country or from abroad. This is also good way to find the people which you have forgot or don’t have their any contact info. Really it’s interesting. on new generation growing social networking site is MySocialPoint.com. People can chat, make blog, search jobs, post classified, watch videos-audios and lots of funny things to do. So why not you join today and get connected with whole world.

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